"It is a fine thing to have ability, but the ability to discover ability in others is the true test."
– Elbert Hubbard
Our philosophy
SEIDŌ (say doe) is from the two Japanese characters SEI for “right” or “correct”; and DŌ for “road” or “path.” We are rooted in the concept of the Right Path which is the Middle Way promoted in Buddhist philosophy.
- We constantly pursue the “Right Path” for excellent business and personal performance for ourselves and our clients
- We act with integrity and honesty in all of our relationships
- We will work with you with respect and cultural sensitivity, always upholding confidentiality
- We measure our success through satisfied clients who re-engage with our services
- We conduct ourselves with social and environmental responsibility to the communities and natural environments in which we live and work
- We seek to “actively listen” to all of our clients, and see each as a contributing member to the world we live in
We have no preconceived ideas of the “Right Path,” but will identify what is appropriate for each individual or organization.
The “Right Path” will be one that achieves harmony and balance and supports a foundation for increased performance and achievement of identified goals. This pursuit is constantly evolving—seeking improved processes, results and innovative approaches.
We offer you a holistic view within your organization with the end goal of cultivating loyal customers that will drive your success.


Steve Terusaki
Executive Business Coach helping individuals new to leadership positions become better leaders. SEIDŌ (say-doe) in Japanese is "Right Path”- each client discovering their own "right path" to success by being authentic and self-aware.
Business coaching; Leadership development; Change management; Business culture integration; Alignment of Strategy, People and Processes to increase business performance.
I work with CEO's, Presidents, Divisional Heads, and Business Owners to make the invisible visible through facilitated learning and one-on-one executive business coaching.